Jagex is one of the biggest gaming companies in the UK. They were looking for a new visual identity to represent their position in the gaming industry. I formed a team of designers to complete this project.
In the past, Jagex has been through multiple variations of their name for their logo. Because of the letters involved, the outcomes were all similar so we decided to do something different.
Our concept was to bring to two end letters together and unite them by a play button in the middle, referencing the online gaming aspect of the company.
The project included visualising everything from a new logo and website to merchandise and interior design. At every opportunity we used the logo as a base and the strong coloured shapes that were a continuation of the logo itself.